Wally Kemp

Wally Kemp

The manager of the Grand Theatre was a man named Wally Kemp. A master of promotion, Mr. Kemp was instrumental in the early success of the theatre. He organized “Kid Shows,” extravagant promotions aimed at the children of Grand Island. During World War II, he and the audience sang “God Bless America” before every show. Wally said “The fanfare, the hoopla, the ballyhoo…those were the keys to success. Unless you did something with a flourish, you needn’t have bothered doing them at all.”